Privacy Policy

Your Data Is Important to Rabea

We understand your concern about your personal data and how it is being used while browsing any of AMS Baeshen & Co.’s websites. We assure you that AMS Baeshen & Co. uses your data with total care. Your privacy is important, please read our Privacy Policy to help you understand how we collect personal data, why we collect it and what we do with it.

Like many companies, we use technology on our website to collect information that helps us enhancing your experience, our products and services. The cookies that we use here allow our website to work and to help us understanding what information and advertising is most useful to visitors.

We have tried to keep this Notice as simple as possible, but if you are unfamiliar with these terms, such as cookies, IP addresses and browsers, please read about Key Terms beforehand.


Who Collects Your Personal Data?

Any personal data provided to or collected by AMS Baeshen & Co. is controlled by AMS Baeshen & Co. P.O. Box 18, Jeddah 21411, Saudi Arabia, ("The Data Controller").

This Privacy Policy applies to personal data collected by AMS Baeshen & Co. in connection with the services and products we offer. References to “AMS Baeshen & Co.” in this Notice means AMS Baeshen & Co., Baeshen, Rabea, Abu Jabal, Al Nahla, Aseela, Al Hamra, Al Jazira, Red Cup and any company directly or indirectly owned and/or controlled by AMS Baeshen & Co. that you are interacting with or have a business relationship with.

This Privacy Notice also applies to AMS Baeshen & Co.’s marketing content, including offers and advertisements for AMS Baeshen & Co.’s products and services, which we, or as service provider acting on our behalf, send to you on third-party websites, platforms and applications based on your site usage information. These third-party’s websites generally have their own Privacy Notice and Terms & Conditions. We encourage you to read them before using this website.

What Personal Data We Collect?

Personal data only includes information relating to natural persons who can be identified or who are identifiable directly from the information in question, or who can be indirectly identified from that information in combination with other information.

We may collect personal data from a variety of sources, this includes:

Personal data you give us directlyPersonal data we collect automaticallyPersonal data we collect from other sources

Personal data means any information that can be used to identify directly or indirectly a specific individual. This definition includes personal data collected offline through our Consumer Engagement Centers, direct marketing campaigns & competitions online through our websites, applications & branded pages on third-party’s platforms and applications accessed or used through third-party’s platforms.

You may be asked to provide your personal data when you are in contact with us. AMS Baeshen & Co. may share this personal data within AMS Baeshen & Co.’s group of companies and uses it in a manner consistent with this Privacy Notice. We may also combine it with other information to improve our products, services, content, and advertising.

Ways in Which We Collect Your Personal Data

Personal data you give us directly. We collect data about how you use our services and products, such as the types of content you browse or engage with, or the frequency and duration of your activities.

We collect personal data automatically. We also receive and store certain types of personal data whenever you interact with us online. For instance, we use cookies and tracking technologies to obtain personal data when your web browser accesses into our website or advertisements and other content served by or on behalf of AMS Baeshen & Co. on other websites. Your personal data is also collected when you search, buy, post, participate in a contest or questionnaire or communicate with our customer service teams. Examples of the types of personal data we collect include IP address, device ID, location data, computer and connection information such as browser type and version, time zone setting, browser plug-in types and versions, operating system, and purchase history – which AMS Baeshen & Co. sometimes aggregates with similar information from other consumers. During some of your internet browsing on AMS Baeshen & Co.’s websites, we may also use software tools to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information and methods used to browse away from the page. We may also collect technical information to help us identify your device for fraud prevention and diagnostic purposes.

Children’s Personal Data

AMS Baeshen & Co. does not knowingly solicit or collect personal data from children below the age of 18. If AMS Baeshen & Co. discovers that it has accidentally collected personal data from a child below the age of 18, we will remove that child’s personal data from its records as soon as reasonably possible. However, AMS Baeshen & Co. may collect personal data about children below the age of 18 years of age from the parent or custodian directly and therefore with their explicit consent.

What Purpose Do We Use Your Data For?

AMS Baeshen & Co. may collect, process and disclose your personal data only for specific and limited purposes. For instance, to develop and to improve our products, services, communication methods and the functionality of our websites as well as to contact you with your consent, to communicate and target advertising and product recommendations to you.

Who We Will Share Your Personal Data With?

AMS Baeshen & Co. does not share your personal data with any third party that intends to use it for direct marketing purposes, unless you have provided specific consent in relation to this matter.

Data Protect

AMS Baeshen & Co. may collect personal data about you from a variety of sources, including through online and electronic interactions with us, including via AMS Baeshen & Co.’s websites, mobile applications, text messaging programs or through AMS Baeshen & Co.’s branded pages or applications on third party social networks e.g., Instagram, Tik Tok, Rabea website, Abu Jabal website, Aseela website, Al Nahla website etc.

How Long We Retain Your Personal Data For

We will retain your personal information for no longer than is necessary for the purposes stated in this Policy. The data storage period may vary with scenario and service. The standards AMS Baeshen & Co. uses to determine the retention period, the time required to retain personal data to fulfill business purposes, including controlling and improving the performance and quality of products and services, ensuring the security of systems, services and handling possible user queries or complaints. All in all, AMS Baeshen & Co. will not retain your data after period of 90 days. 

Your Rights

You have the right to opt-out of receiving marketing communications about AMS Baeshen & Co.’s and can do so by:

Following the instructions for opt-out in the relevant marketing communicationContacting us- see section

Contact Us

AMS Baeshen & Co. acts as “Data Controller” for the personal data it processes in the framework of this Privacy Notice. If you have any questions or comments regarding this Privacy Notice or AMS Baeshen & Co.'s personal data collection practices, please contact us by:


Appendix 1
Key Terms

Information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device. Aggregate consumer information does not mean one or more individual consumer records that have been de­identified.
The use of personal information for the business’ or a service provider’s operational purposes, or other notified purposes, provided that the use of personal information shall be reasonably necessary and proportionate to achieve the operational purpose for which the personal information was collected or processed or for another operational purpose that is compatible with the context in which the personal information was collected.
A small text file stored on a user machine that may later be retrieved by a web server from the machine. Cookies allow web servers to keep track of the end user’s browser activities and connect individual web requests into a session.
The informed, unambiguous and freely given permission from the data subject to have data relating to their processed.
Personal data referring to the personal mental and physical health of a person, including information on health services accessed.
Information that cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular consumer.
Data related to a natural person’s genetic characteristics, whether inherent or acquired, which offers information about the mental or physical health of that person.
Any information related to an identified or identifiable data subject (natural person).
Any action or set of actions that is performed on personal data or sets of data, whether automated or not.
Any automated processing that uses personal data to evaluate personal aspects and predict future actions and aspects.
A breach of security that caused accidental or intentional loss, destruction, disclosure or access to processed or transmitted personal data.
A recipient is a natural or legal person, public authority or other body to which personal data is disclosed.
Restriction of processing is marking of stored personal data in order to restrict its processing in the future.
A natural or legal person that is not the controller or the processor, but who is authorized by them to process personal data.