To Become a Market Leader in Providing Superior High-Quality Products.
To Become a World – Class Saudi Tea Inspired Beverage Company Aiming for a Profitable Leading Position in Pan Arab Markets.
Our commitment in AMSB extends beyond the business operation. It is a commitment to the community that helped us thrive throughout the years. You have been there for us during good and challenging times. Our passion stems from giving back to the community that made us who we are as a company. Growing the local community is the cornerstone of our business that’s why we are partnering with it in several CSR initiatives. We believe we can accomplish that, because we have an enormous opportunity to unleash the next era of our country’s growth. We are aspiring to be at the forefront of Vision 2030 and support our country in all related aspects. At AMSB, we are making progress in reaching out to the local community, but we know there is a lot more work that must be done. There is a lot of untapped potential to create a vibrant market economy and business environment, and we are going to be steady and eager to partner with everyone who is willing to make a difference.
Finally, as a Chairman, I want to assure you that we are doing everything we can to encourage the new growth we are seeing across Saudi Arabia as a whole, and more specifically the engagements with the local community. And that is what AMSB stands for. That is what the incredible young men and women who work here at AMSB represent. Those young men and women who have unwavering hopes and determination to build their lives, build their communities, and build their country. And it just reinforces everything we believe in at AMSB.
Over many years, and over generations, the Baeshen family has nurtured and grew their business block by block successfully. They have focused on long-term business goals and their core values. Values such as, ownership, integrity, passion, quality, and excellence that are deeply rooted in emotional bonds and shared history with the people they worked with. They have embraced the challenges along the way and turned them into opportunities. We will continue to challenge ourselves to reach new heights and drive further innovation by anticipating our customer’s needs and thrive in difficult times.
At AMSB, we understand the significant value of human capital and during the past years, we have taken many strategic steps to harness its power and serve the mission we envisioned for our organization. At AMSB, we have shined a laser focused beam on the importance of developing a robust talent pipeline of leaders for our ecosystem and our organization for years to come. We have developed a solid plan to strengthen and grow our talents and mold them into future leaders all pulling together toward a shared goal and purpose.
Head of Human Resource & Administration
Life in the nineteenth-century Arabia was a simple, if sometimes harsh, affair. This was the world in which the Baeshen family took its first steps as traders, sending dhows to India for rice, sugar and other goods for the Arabian market. Families were tight-knit, money was an after-thought and shopkeepers, having made their sales for the day, would often refer customers to neighboring stores as a sign of friendship and unity. There were no skyscrapers, of course, no asphalt roads, and no oil wells. Cities were small and much of the population did as their ancestors had done before them, wandering the seemingly endless sands of this vast desert expanse.
Little did anyone suspect that Baeshen’s first forays across the Indian Ocean, initiated in 1887, were the seeds for one of the most successful and most enduring family businesses ever to grow on the Arabian Peninsula.
When the two brothers, Ahmed Mohamed Saleh Baeshen and Abdulkader Baeshen, took the reins of the business in the early 20th century, they aggressively expanded the family’s trading portfolio. They dealt in a wide array of household products, recognizing, if not necessarily defining, a marketing category that would eventually be known as FMCG, or Fast-Moving Consumer Goods. And within that category were two products that still define their company today: tea and sugar.
My experience at AMSB has been nothing but great. One of the things that I love about this company is that my professional contribution is being appreciated and rewarded. The family values are lived by everyone who works here.